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| The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | 
 enlarge | Author: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.22
You Save: $11.73 (47%)
New (42) Used (16) from $12.95
Avg. Customer Rating:  110 reviews
Sales Rank: 1740
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.7 x 1.2
ISBN: 0470113456
Dewey Decimal Number: 658.872
EAN: 9780470113455
ASIN: 0470113456
Publication Date: June 4, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 New Rules of Marketing & PR February 3, 2008
11 out of 14 found this review helpful
Waste of time for small business owners, this is more for bigger company that has millions of marketing budget. A lot of theory, but few practical stuff that I can actually do without money. Instead I would recommend Word of Mouth Marketing by Andy Sernovitz, I found it to be a lot more helpful for my business. There are things in there I can actually start doing right away to better my business.
 Commense Sense and Internet 101 April 5, 2008
10 out of 13 found this review helpful
I am a Flash Developer at a media production company in Indianapolis. I was hoping to get more insight into internet marketing, but instead I just found a long drawn out series of articles that could fall under the title of Common Sense or the internet 101.
I still gave it two stars since I guess it could be useful to people who do not know what blogs, forums, or wiki's are. To the rest of you, stay away. Try Meatball Sundae instead.
Quick read but very dry book. January 4, 2008
9 out of 16 found this review helpful
This book would be good for those who are being introduced to the marketing possibilities of the internet. Nothing new and was a little dry IMHO.
No new rules, golden rules true for new medium August 10, 2007
7 out of 9 found this review helpful
The advantage of this book is in the references, websites and resources. The "New Rules" are really quite old, but here they are introduced in a new way for the new medium of the internet. Marketing has ALWAYS been about relationships and mass marketers had to adjust when the population segmented itself and marketers realized that fewer and fewer product and service offers had "mass appeal." Now markets are communicating in new ways and marketers have new ways to reach them. For now, these new ways are very affordable, but not forever. I'm sure the MAD MEN will figure out how to charge more for everything, just as the internet entrepreneurs now have all of us paying for key words! SHare of the mind usually preceeds share of the wallet and that's a golden rule. This book was a fast read and will be a great resource, but I'm sure it will be out of date quickly. A bit annoying that it insults our intelligence by claiming they are sharing any "New Rules of Marketing" but the hook works.
 Excellent book for anyone doing business online July 11, 2007
5 out of 5 found this review helpful
Sending a "dash and blast" press release to a reporter's already overflowing email inbox no longer cuts it.
To survive in today's "user generated content" world you have to join your buyers and customers in their world -- that is, online, where they are reading and commenting on discussion boards, updating Wiki entries, and writing blog posts.
Miss or ignore a negative post and you can potentially see millions of dollars drain from your corporate coffers.
What I liked about this book is that David explains how all the new techhologies and old media can work together -- RSS in media rooms, corporate blogs and PR, and podcasting and branding -- to help buyers find your company's products and services.
He gives practical advice on how to pitch the media (hint: don't spam them with untargeted press releases), how to monitor and respond to discussion forums, and how to monitor the blogosphere for "viral eruptions."
Whether you're a corporate PR pro or a small business owner, this book will help you navigate your way through the new methods of reaching your customers.
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