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| Word of Mouth Marketing: How Smart Companies Get People Talking | 
 enlarge | Author: Andy Sernovitz
Creator: Guy Kawasaki
Publisher: Kaplan Business
Category: Book
List Price: $24.95
Buy New: $15.43
You Save: $9.52 (38%)
New (35) Used (14) Collectible (2) from $8.15
Avg. Customer Rating:  109 reviews
Sales Rank: 3098
Media: Hardcover
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 0.9
ISBN: 1419593331
Dewey Decimal Number: 659.133
EAN: 9781419593338
ASIN: 1419593331
Publication Date: November 1, 2006
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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| Customer Reviews: Read 104 more reviews...
 Word of Mouth Marketing - An Essential Read! November 17, 2006
53 out of 54 found this review helpful
I recently finished Andy Sernovitz's new book, "Word of Mouth Marketing: How Smart Companies Get People Talking". Actually, I finished it a while ago, but haven't had time to do a full blog review.
The book is a quick read - 4hrs total, give or take, and it's packed full not only of WOM theory and a bit of history, but also with some concrete ideas from real WOM marketers and a checklist or two to boot. I love checklists!
The really "shocking" thing about this book, is that it's not one of those "wow, wouldn't it be cool if our company could do that" like "Blue Ocean Strategy, but rather, a book about WHAT EVERY BUSINESS SHOULD ALREADY BE DOING WITH THEIR MARKETING. Seriously, let's look, at what the book tells me to do.
You need the Five Ts. Talkers, Topics, Tools, Taking Part and Tracking.
* Talkers: Find people who will talk about you
* Topics: Give people a reason to talk
* Tools: Help the message spread faster and farther
* Taking Part: Join the conversation
* Tracking: Measure and understand what people are saying
Andy has another tidbit that worth the price of the book (or a visit to his site). The Word of Mouth Marketing Manifesto:
1. Happy customers are your best advertising. Make people happy.
2. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.
3. Ethics and good service come first.
4. UR the UE: You are the user experience (not what your ads say you are).
5. Negative word of mouth is an opportunity. Listen and learn.
6. People are already talking. Your only option is to join the conversation.
7. Be interesting or be invisible.
8. If it's not worth talking about, it's not worth doing.
9. Make the story of your company a good one.
10. It is more fun to work at a company that people want to talk about.
11. Use the power of word of mouth to make business treat people better.
12. Honest marketing makes more money.
 basic concepts presented as something fresh and radical October 7, 2007
11 out of 11 found this review helpful
I've just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on three pages and still those pages would not be worth reading! Rules such as: make your message interesting or make it short or make it easy to remember are obvious for all those who are capable to think logically. Others (e.g. Chinese banquet example) are simply ridiculous!
I expected to learn a lot from this book. I learned nothing new. Plus, the book appear to contradict all the rules he lists: it could definitely be shorter and more interesting!
Every business owner MUST read this! October 3, 2008
8 out of 9 found this review helpful
Watch Video Here: http://www.amazon.com/review/R3VGA7VAALDB3S I don't care what your business is, you can use the techniques of Word of Mouth Marketing easily if you understand how it works. It's not hard, and best of all, it's not expensive. The investment you make for this book is nothing compared to the value and ideas you'll get that could transform your business. Easy, fast read. Buy it today.
 Get Discovered Inexpensively January 6, 2007
7 out of 7 found this review helpful
This is an excellent book that should appeal to those without a large advertising budget yet desire to improve awareness of their company or themselves. I was particularly intrigued by the concept that word of mouth marketing is measurable yet cannot be bought. Another takeaway: the honesty of the message fuels the growth of it and improves a company's potential word of mouth success.
I'd highly recommend this book especially to small businesses in need of getting discovered by the desired audience.
Readable guide to where marketing and pr are going June 19, 2007
7 out of 7 found this review helpful
Andy Sernovitz makes a point of mentioning that word of mouth advertising is as old as mankind. However, with new online media--forums, blogs, etc.--word of mouth can travel faster and further than ever before. Therefore, marketers need to understand how to use--and how not to use--Internet tools that can nowadays make or break a company.
Andy does a superb job of explaining all this in simple language that will make sense to skilled online marketers as well as business owners and executives who are just starting to figure out what business blogs are. He gives us the big picture view of word of mouth, as well as a sizable number of useful tips on how to execute effective word of mouth activities.
The book is not all about online marketing, either. One of my favorite tips is how Andy turns client business cards into luggage tags. What a great way to get talkers talking! It's very cool that Andy not only introduces new concepts, but reminds us of old ones, like handing out logo pens, that we tend to forget as we're swept up in the Internet craze. These things still work.
One thing that surprised me is Andy's emphasis on email as a word of mouth tool, maybe even the most important word of mouth tool. I've heard so many complaints about spam and "in-box overload", you wonder how long email will hold up for conversation or any other use.
There's great stuff in here for any business, regardless of size or scope.
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