| Strategic Management of Technology and Innovation | 
 enlarge | Authors: Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright, Modesto A. Maidique
Publisher: McGraw Hill Higher Education
Category: Book
List Price: $92.95
Buy New: $40.95
You Save: $52.00 (56%)
New (5) Used (15) from $24.00
Avg. Customer Rating:  8 reviews
Sales Rank: 661674
Media: Paperback
Edition: 4th Revised
Pages: 1008
Shipping Weight (lbs): 4.6
Dimensions (in): 9.9 x 8 x 2
ISBN: 0071232303
Dewey Decimal Number: 658
EAN: 9780071232302
ASIN: 0071232303
Publication Date: December 1, 2003
Availability: Usually ships in 1-2 business days
Condition: Brand new!
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| Editorial Reviews:
Product Description
The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40 per cent of the cases are entirely new to this edition."Strategic Management of Technology and Innovation" takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.
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| Customer Reviews: Read 3 more reviews...
 Just what I needed May 15, 2008
1 out of 1 found this review helpful
Just what I needed for my class and it was a lot cheaper buying through you.
 Good August 1, 2007
4 out of 4 found this review helpful
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
 Comprehensive, but weird and boring November 10, 2006
0 out of 2 found this review helpful
I bought this as a textbook for one of my classes. Overall, this is a decent book on strategic management of technology and innovation. I think some of the articles in the book are really good, but the book is very disorganized and hard to read. I would recommend it, but it seems that the editors should address major organization issues in the next addition.
very technical February 23, 2006
1 out of 3 found this review helpful
The book was ok but it made for very difficult reading; it was very technical. I had to purchase it for class. Luckily I had a good professor who could break down the concepts more clearly. I would, however, suggest that Devry get an easier book to digest next time.
Strategic Management of Technology and Innovation October 24, 2005
9 out of 10 found this review helpful
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
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